I started Riders One because:

• I am a dad.
• I want my son to live in a better world than the one I grew up in.
• I want to leave behind a legacy that I am proud of.
• I believe that the world would be a better place if the same freedom and joy that you felt when you first learned to ride a bike could be revisited daily - guess what, it can.
• I believe that businesses that respect people, planet and profit should be rewarded with my dollar and loyalty.
• I believe in making influential decisions with my dollar.
• I believe that consumers (you) wield the greatest power.
• I believe that understanding concepts of sustainability adds value your life and lifestyle.
• I believe that sustainable businesses will be the greatest driving force for improving society in the future.
• I want cars & bikes/cyclists & motorists to peacefully co-exist.
• I believe that most cyclists are inherently sustainable, but may not fully understand what sustainability is.
• I believe that living sustainably is an ongoing and creative endeavor with many opportunities.
• I want to provide a learning environment and networking opportunity for cyclists.
• I want to build a community that can influence positive change.
• I am committed to a sustainable lifestyle.
• I like to ride bikes!

If any of this resonates with you, please join, follow, or get involved.

Whether it is an idea or a race... it is all nothing unless you go for it.

"If you think you are beaten you are;
If you think you dare not, you don't;
If you like to win, but think you can't,
It's almost a cinch you won't

If you think you'll lose, your lost;
For out in the world we find
Success begins with a person's will,
It's all in the state of mind.

Life's battles don't always go
To the stronger or the faster hand;
But sooner or later the person who wins
Is the one who thinks
'I can.'"

From the back of the Open Road Bicycle Shop Business Card - Author Unknown