Alchemy Goods currently recycles inner tubes, vinyl billboards, and seat belts and crafts them into durable and fashionable bags. The exterior of the bag is made of the inner-tubes rendering the finished product very water resistant, straps are made from seat belts and the zipper pulls are made from the inner-tube valve stems. Each bag is assembled by hand and each bag is unique and guaranteed for life... Pretty cool.
One of the most ingenious things that caught my eye was how Alchemy is using their brand identity as an experience touchpoint. From the Alchemy Goods website:
"Every Alchemy Goods bag purchased represents one less part of our world destroyed. That’s why all our products should have the highest possible recycled content, but also be superbly functional and aesthetically pleasing.
The logo intentionally looks like the periodic table. The number in the upper right hand corner represents the percent (by weight) of recycled material in the product you purchased."
Find out more at www.alchemygoods.com
Yo Alchemy! We would love to carry your junk... some pun intended.
