I Just finished reading Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co. by Gary Erickson. It is a great read about ethical business practices, sustainability, and plenty of outdoor adventure stories that parallel and relate to the rapid rise of his innovative company. It is a good life manual as much as it is a biz book and I highly recommend it.

In the book he tells the story of his Epiphany Ride... a 175 mile journey where the ah ah moment (while bonking) to create a better energy bar hit him.

He also tells passionately the story of the white road, which is basically ...The road where the journey is as important as the destination and in which the focus is on more than just getting from point A to point B. The white road is the road less traveled, it is the road of innovation and going down the road means accepting the unknown and being able to react quickly to what ever adventure comes your way. The white road is filled with the nuggets of life that are not listed in the tourist books, and in order to reap its rewards you have to travel light, be smart, aware and be committed to your decisions and actions.

May 2011 be filled with your own Epiphany rides on White Roads. Happy New Year!

Go get the book!

I just finished reading "Strategy for Sustainability - A Business Manifesto" by Adam Werbach and wanted to share one of the many great ideas from the book.

The Personal Sustainability Project aka PSP :  How I and My Family Add Up to We and the World.

Werbach is an amazing fellow - The youngest Sierra Club President, Global CEO of Saatchi and Saatchi S, and the author of many influential writings on sustainability. Acting as a consultant to Wal Mart, Werbach engaged the giant company's employees by presenting the some simple ideas about each of their Personal Sustainability Project.

From the book... "It can be as simple as preparing a family dinner once a week, serving vegetables and turning off the TV, and giving thanks for the miracle of your food. Instead of overhauling someone's lifestyle, we started by finding daily  or recurring practices that can express an individual's values. We presented it as a simple voluntary commitment called personal sustainability practice or PSP for short.

Riders One is in a sense my own grand PSP but it started with some simple and self serving concepts for me at the start...

Eat Better = Loose Weight = Go Faster
Save Energy = Save Money = Ride and Race More

Those few doors opened up more and more and the flood gates have been open ever since. I hope that as our community grows we can share more ways that sustainability can help improve your lifestyle......  and your riding.

Werbach also calls this Do One Thing. Click here to learn more about PSP and DOT

What will your PSP be?

With over 300+ career wins on the road and track Jay brings a wealth of information to the table. Combine this with his expertise as a massage therapist and he can provide you with the guidance you need to get your fitness and competition goals in line. He has worked with some of the top athletes in the sport and we are fortunate to have him. Make contact to engage. Email Jay directly at wuweijay at yahoo.com to get your season started right.

Order deadline for 2011 kits is coming up quick... get your order in or let us know if you would like to reserve a kit for the upcoming season.