Mad Alchemy is gradually transitioning to the use of 100% post-consumer recycled plastic resin jars (#2 recyclable). They have teamed up with one of the nation’s top jar manufacturers to bring this bleeding edge technology to market. They are the first of their customers to make the leap, take the risk and use these 100% post consumer recycled resins in our product line. From now on you’ll notice that all of their Chamois Crèmes will be contained within these green (literally and figuratively) containers. Admittedly, the PCR jars aren’t as polished or pretty as the virgin polypropylene (#5 recyclable) that they are currently using, but Mad Alchemy feels that the environmental benefits of the new jars far outweigh the superficial aesthetics.
Additionally, Mad Alchemy has committed to printing our labels on Earthfirst® vegetable based adhesive films. These innovative adhesives are produced using annually renewable plant sources through a nearly carbon neutral production process. The films are also completely compostable to the ASTM D6400 and DIN EN 13432 standards. So even if they don’t end up getting recycled, the labels will break down relatively easily and quickly.
As always Mad Alchemy Embrocations are produced from petroleum free ingredients and local ingredient vendors are utilized whenever possible. They are taking advantage of local companies that are offering higher % bio-fuel options to heat headquarters and rely on man-powered transportation whenever possible and have been known to deliver goods by bicycle to our local customers.
Mad Alchemy admits they have got a long way to go in order to meet all of their environmental goals for 2011. They will though continue to experiment, innovate and work towards decreasing their environmental impact and carbon footprint. Down the road they hope to increase their philanthropic efforts by giving more to grassroots environmental causes. They also hope to further reducing product packaging and increasing their use of post-consumer recycled materials for both shipping and containing our goods.
Bravo!
